Role: Director of Product Design
Streaming Service
for Millennials
Our task was to design a streaming service that would appeal to the Millennial cohort while also taking advantage of the extensive movie library our parent company had to offer.
The Process
Considering the innovation needed for this project, a Design Sprint was the perfect methodology to collect problems, work-up solutions and test. Our company’s summer intern program served as the perfect focus group for this effort.
We went around the room for a lightning demos round. Each person shared a digital product that they thought we should learn from. This helped to identify solutions as the week progressed. We sketched up solutions and voted on them to help us define our product.
How we made the product “sticky.”
Celebrity hosted live-stream events, trending collections and friend viewing activity updates. A personalized feed including community-curated playlists mixed with recommended and editorially curated content. All of this while leveraging potential partnership integrations, such as food delivery.
The Outcome
At the end of the week, we started building our high-quality prototype. This was about getting to high-quality quick and dirty. There was no time to create pattern libraries or ensure consistency — this was all about making a convincing prototype for stakeholder feedback.
The outcome was a POC for a mobile app that combines the social features that our target audience loves with the movie watching experience.
Familiar Interactions were key, such as swipe to browse. Uncluttered details screens with social calls to action.
Millennials love to share, but exposing licensed content can be tricky. We defined a scene sharing feature that brings engaged and potential new users into the app to access the content.
